Dr. Preethi Mrinalini's First 3M+ View
Dr. Preethi Mrinalini is a Laparoscopic and Bariatric Surgeon at Apollo Hospitals with a 10,000+ Instagram following. The challenge was building organic reach for highly niche medical content. I shifted the strategy from purely clinical posts to relatable, authentic storytelling that a wider audience could connect with. One video highlighting the harmful effects of improper shaving, built around a real patient story, garnered 700K views in its first week and has since crossed 2 million views with 30,000+ likes.
Social Media Management · Content Strategy
Escapade's Instagram Turned Into a Decor Catalog
Escapade is a Chennai-based decor company that came to me with just over 4,000 followers and a clear goal — make the Instagram profile work like a decor catalog for potential clients. I built a 6-grid format strategy using static posts and carousels as the primary format, making it easy for any visitor to instantly browse their work by style and setup. Strategic monthly Reels kept them trend-relevant without disrupting the feed. The result was a structured, cohesive profile that grew their following to 7,000+ and turned their Instagram into a genuine sales tool.
Content Management · Concept Strategy
Truliv Coliving: Funnel-Based Ad Campaign That Drove Sales
Truliv is a coliving brand operating across India, targeting Gen Z and Millennials during peak student season. I developed and executed a 3-phase funnel-based ad campaign strategy across Instagram, X and Quora. Phase 1 built awareness by addressing common coliving pain points. Phase 2 positioned Truliv as the clear solution. Phase 3 reinforced trust and drove conversions. Over three months the campaign significantly increased sales, strengthened brand perception and established Truliv as a leader in their category.
Digital Marketing · Meta Ad Strategy · Campaign Management